Sociology and Marketing go Hand-in-Hand

An amazing example of this is The Fun Theory. Using eye-catching creativity that’s both engaging and interactive [experiential marketing] is progressive for a brand and in this case, also benefits the wellbeing of society. The video example, Piano Stairs vs Escalator, achieved 66% more people than normal to choose the stairs over using the escalator. Potential consumers have a fun and health-benefiting experience on behalf of the brand. The brand benefits from positive consumer interaction while promoting a healthier and more-enjoyable society.  

The Fun Theory
…dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.

An initiative of Volkswagon, created by DDB Worldwide Communications Group Inc. 

View more videos and information on this society changing campaign
http://www.thefuntheory.com/

thefuntheory.com